Safe At Home With E-Payments Campaign
Art Direction + Social Media
Art Direction + Social Media
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Client: USAID/EPESO, Bangko Sentral ng Pilipinas
Agency: Evident Integrated Marketing & PR
Creative Director: Sandra Sulit
Art Director: Lance Florentino
Video Editor: MJ Pagaduan
Senior Copywriter: El Gosiengfiao-Santos
Copywriter: Anthea Reyes
Agency: Evident Integrated Marketing & PR
Creative Director: Sandra Sulit
Art Director: Lance Florentino
Video Editor: MJ Pagaduan
Senior Copywriter: El Gosiengfiao-Santos
Copywriter: Anthea Reyes
We were tasked to create a campaign that will continue to promote e-payment channels to encourage more Filipinos to create accounts and use dormant accounts from the convenience of their own homes.
For this campaign, we developed social media content for PisoLit, the official financial literacy platform of the Banko Sentral ng Pilipinas. Our content ranged from lessons on financial literacy to data privacy and security tips.
Sample Social Media Posts
When I was working on the art direction for the campaign, I knew that I needed to strike a good balance between credibility and relatability. In that way I’d be able to make the visuals look credible yet still relatable to the public. By turning everyday objects into kawaii-like characters and illustrations, we were able to give a more human element to the visuals.
We knew that this would also resonate with the market because they are already familiar with these kinds of illustrations and kawaii characters. The quirky visuals were then balanced by easily digestible captions, backed up by research.
Viber and Telegram Stickers
Since our target market was the banked population in the Philippines. We always put ourselves in their shoes as well, considering we are also part of this market. We made sure that the content we’re producing is the type of content we would consume and engage with as well.
In order to make relevant content, it is important not just to collaborate with the creative team but also with the project managers and the client. In this way, we were able to make sure that the information we want to communicate is up-to-date and truthful.
The campaign won COVID-19 Response PR Campaign Of The Year At Stevie Awards.
Thank you!
