Fresh Eggspress Visual Identity
Visual Identity + Graphic Design
Visual Identity + Graphic Design
Last March 2020, I offered my design services free of charge for MSMEs operating during the quarantine period through #LanceWillDesignFor initiative. The first project I did was for Odie Aliwalas of Fresh Eggspress. They deliver fresh eggs to their community by getting supplies from small local farms.
We helped their egg delivery business by providing a revamped logo and a flyer design to aid them in their marketing efforts.
For their logo, the only thing he wanted to keep from their previous logo is the color palette. He wanted a more simple logo that is easy to apply in different marketing collaterals.
For the #LanceWillDesignFor initiative, we asked our interested applicants to share their small business' story and how our design efforts can help them operate during the pandemic.
This was Odie's story:
"After leaving my corporate job for 12 years, I took a break from work for a couple of months and started to look for a new job. While waiting for a recruiter to call me, I started selling trays of fresh eggs to my neighbors and friends so that I'll have income, in order for me to pay bills and feed my family of 4.
We looked for restaurants in the community who would be needing regular supply of egg and then we were already selling at least 40 trays of eggs a week. I looked for other farms who can regularly supply me the freshest eggs.
In that way, I am able to deliver eggs to our community members so they wouldn't need to worry of buying from the grocery and transporting it home especially during these times. Also, by getting supplies from small farms, I am able to help the farms and farmers improve their livelihood."
We also made some sample packaging designs for him to be able to visualize the whole visual identity better.
Aside from the logo design, he also requested for a flyer design which he can use as print inserts in their egg deliveries.
Thank you!
