ONIC Philippines
Sports Branding + Art Direction + Social Media Design
Sports Branding + Art Direction + Social Media Design
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Client: ONIC Esports
Agency: Evident Integrated Marketing & PR
Creative Director: Sandra Sulit
Content Strategist: Tammy David
Project Manager: Topher Tejada
Art Director: Lance Florentino
Senior Copywriter: El Gosiengfiao-Santos
Copywriter: Gabe Legaspi
Agency: Evident Integrated Marketing & PR
Creative Director: Sandra Sulit
Content Strategist: Tammy David
Project Manager: Topher Tejada
Art Director: Lance Florentino
Senior Copywriter: El Gosiengfiao-Santos
Copywriter: Gabe Legaspi
In 2020, ONIC PH tasked Evident to grow their online presence for brand awareness and community building before Season 6 of MPL-PH.
Being a relatively new team in the MPL, our challenge was to strengthen ONIC PH as a champion contender and elite esports organization. We also needed to build a loyal fan base and create engaging content despite the challenges faced during season 6.
Player-Focused Social Media Content
By capitalizing on each player’s personalities as well as effectively documenting the team to reflect their winning culture, ONIC PH now has one of the strongest online communities, active on platforms relevant to up and coming audiences.
Downloadable Mobile Wallpapers
With the right mix of player-focused content, humor, and team performance, we were able to turn ONIC PH into one of the most popular teams in the league.
Fan-Focused Social Media Content
Fan-Focused Video Content
We produced photos, videos, TikTok posts, and even memes that fans enjoyed and caught the attention of key opinion leaders (shoutcasters).
Through the content we’ve produced, we’ve helped each of the team’s players develop their own branding and grow their personal pages.
Thank you!
