In 2018, the Philippine chapter of ChildFund--an international NGO that works with local partner organizations, governments, corporations, and individuals to help create safe environments for children to thrive--decided to make a ‘small bet’ to reduce the incidence of sexual exploitation of children in Dipolog City.
ChildFund launched a campaign among hotels (primary audience), parents, and students to learn about CSEC and ways on how fight it.
I was first tasked to create a logo for the campaign followed by its Information, Education and Communication (IEC) materials. I was instructed that the campaign logo should look friendly and unintimidating since it will be seen by hotel employees and guests including children.
Our company collaborated with ChildFund and its network of allies--schools, a parents’ organization, youth representatives, local tourism leaders and hotel owners, as well as the Dipolog City Council for the Protection of Children with the objective of developing an effective communication initiative to Imbue a sense of responsibility to the people of Dipolog and highlight the ethical and operational roles of business and enterprise owners as part of a community that protects children.
