Pweds Na Coffee
Visual Identity + Graphic Design
Visual Identity + Graphic Design
Pweds Na Coffee (“good enough” in English) is a small handcrafted espresso beverage business which I launched back in August 2021. Ever since the pandemic started, I have been into coffee home brewing. I started using the Aeropress, then I bought a Kalita Wave to explore doing pour overs, and most recently, a Flair manual espresso maker. I started sending bottled coffees to my closest friends and family.
Designing a coffee shop’s visual identity has always been a dream project of mine but the opportunity was hard to come by so I just started my own instead.
During the design process, I felt that everything came off very natural. I knew that I didn’t want people to have really high expectations for the brand (or I just don’t wanna disappoint them lol!).
I knew that I wanted to use a color palette which is a bit anti-coffee. When you see visual identities of cafes or coffee businesses, they would usually use neutral colors for their palette. It will be challenging to stand out if I will be going for the same route.
Photos by Kim Cruz Studio
Just like the product, I just wanted it to be “good enough”. Sharing some of the things I’ve worked on for Pweds Na Coffee.
I also made some stickers to go along with the packaging for the coffee!
Some social media posts I did for Pweds Na
Photos by Kim Cruz Studio
Follow Pweds Na Coffee on Instagram: @pwedsnacoffee
